Polymarket has announced an exclusive partnership with Substack, allowing newsletter authors to natively integrate live data from what the company describes as the world’s largest prediction market directly into their reporting.
The announcement was first shared via LinkedIn, where Polymarket said that “journalism is better when it’s backed by live markets,” positioning the move as a step toward data-driven independent media.
In an official blog post titled “Polymarket is Doubling Down on Substack”, the company confirmed that Substack writers can now embed live Polymarket markets directly inside the Substack editor without leaving the page. Charts and visualisations will generate automatically, removing the need for screenshots, while authors will also be able to explore trader portfolios and access expanded sports market coverage.
Polymarket launched its Substack publication, The Oracle by Polymarket, just over a year ago, aiming to bring prediction market insights to a broader news audience. The company claims its markets hold a 94.1%+ accuracy track record and highlighted past coverage of elections, US Federal Reserve modelling and political developments.
Under the new integration, Substack creators can:
– Embed any Polymarket market directly inside articles – Display auto-generated charts – Access trader portfolio insights – Integrate sports market data
The tools are live as of February 18, 2026.
Polymarket framed the collaboration as part of a broader push to integrate live market-based forecasting into independent journalism. Substack, which hosts a wide range of political, economic and cultural commentators, is described by Polymarket as “the home of fearlessly independent news and analysis.”
The company noted that further announcements regarding the partnership are expected.
